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Executive Summary
Business Name: Kids connecting
Business Model: Social Enterprise
Location: Initially based in Denmark, expanding globally
Established: 2019 (temporarily paused due to COVID-19)
Objective:To support and empower children by harnessing their innate creativity and talent through art, while providing a platform for their artistic expressions to be showcased and monetized.
Business Description
Mission Statement
Dreams on a Tee aims to empower children from underserved communities by providing them with the resources to explore their creativity. Through art, we strive to foster self-expression, confidence, and inspire dreams.
Vision Statement
Our vision is a world where every child has the opportunity to express their creativity and turn their dreams into tangible realities, regardless of their background or circumstances.
Project Overview
Initiated in 2019, Dreams on a Tee focuses on discovering and nurturing children's talents in remote and underserved areas. The project temporarily paused due to the COVID-19 pandemic but is now poised to resume and expand.
Key Activities:
- Talent Workshops: Organized creative workshops for children, providing them with drawing kits, supplies, food, and a supportive environment for self-expression.
- Art Collection: Gather and curate children's artworks, showcasing their dreams and aspirations.
- Product Development Transform the children's artwork into tangible products (e.g., T-shirts) for sale via our web platform.
- Support Mechanism:Allocate 5% of profits from product sales to reinvest directly back into the communities we serve, supporting further creative initiatives and educational opportunities.
Target Market
- Primary Audience: Parents and guardians of children aged 5-15 who value creative education and social responsibility.
- Secondary Audience:Art enthusiasts, socially conscious consumers, and organizations supporting children's art education.
- Geographical Focus:Initially targeting Iran and Iraq, with plans to expand to India and Africa, as well as other regions globally.
Marketing Strategy
1. Digital Marketing:Leverage social media platforms, SEO, and content marketing to share inspiring stories from children and promote products.
2. Partnerships:Collaborate with schools, non-profits, and community organizations to reach broader audiences and increase visibility.
3. Events: Host art showcases and community exhibitions to raise awareness about the project and connect directly with the audience.
4. Online Store: Develop a user-friendly webshop to facilitate easy access to products, promote social responsibility, and reinvest profits into the project.
Financial Plan
Startup Costs:
- Art supplies and kits
- Marketing and promotions
- Web development and e-commerce setup
Revenue Streams:
1. T-shirt sales featuring children's artwork.
2. Sponsored workshops and partnerships with local businesses and NGOs.
Funding Strategy:
- Initially funded by personal savings, with the potential to seek grants, donations, and sponsorships as the project scales.
- Explore crowdfunding options to attract socially conscious investors and community support.
Expansion Plan
- Phase 1:Resume operations in the original community post-COVID-19.
- Phase 2:Establish workshops in India and Africa, adapting the model to suit local cultures and communities.
- Phase 3: Scale up operations globally, exploring partnerships with international NGOs and local artists to foster cross-cultural exchange and artistic collaboration.
Conclusion
Dreams on a Tee is more than a business; it is a movement dedicated to nurturing creativity and providing children the chance to share their dreams with the world. With a clear mission, a structured plan, and a commitment to community impact, we envision a sustainable future that empowers the next generation of creators. We invite like-minded partners and supporters to join us in this incredible journey of inspiration and transformation.